The purpose of these steps is to prevent customers from making new accounts without taking any actions, which costs the casino both the reward of the CPA, and the batch of free games that are typically offered to new accounts as an incentive to come on board.
Typically, these are making a deposit of a minimum amount, and making a certain number of bets. Companies that have negotiated gaming affiliate licenses with US-based casinos generally agree on receiving reward for the traffic in one of two possible ways:Ĭost per acquisition (CPA), which pays a fixed fee once a new customer who has been channelled through to the gaming portal signs up and follows through with specified actions.
